AMBI® Skincare Unveils New Skincare Products to Meet the Unique Needs of Women of African, Latin, and South Asian Heritage

NEW YORK (April 19, 2006) — The face of America has changed. By 2010, one of every three people in the United States will identify themselves as a racial/ethnic minority [i] and women, more so than ever before, are looking for products, services, and information that cater to their unique racial, cultural, and ethnic needs. When it comes to skincare, women of African, Latin, and South Asian heritage face unique challenges in keeping skin clear and even toned. In recognition of America’s diversity and the unique beauty and skincare needs of women with rich skin tones, the AMBI® Brand unveiled an unprecedented and exciting new product line in New York City today. “After a tremendous amount of consumer and product research, we are proud to deliver not only a dramatically differentiated new product line,

but also a fresh and exciting new look, and reformulations of some of our traditional skincare offerings. It is truly an exciting time for AMBI®,” said Sherry Thompson, AMBI®

Brand Manager. “With the evolving face of America and its many hues, the AMBI® Brand is keeping pace by offering products that better meet the specific needs of women with richer skin tones.”

For decades, the AMBI® Brand has provided skincare solutions for African-American women, recognizing the unique skincare needs for women with melanin-rich skin. Today, to meet the evolving needs of America’s increasingly diverse population, the AMBI® Brand has broadened its approach to develop products for women of African, Latin, and South Asian heritage.

Dr. Jeanine Downie, co-author of “Beautiful Skin of Color,” said understanding and addressing the unique skincare needs of women of African, Latin, and South Asian descent is becoming a more pressing issue.

Dr. Downie stated that education, research, and quality products that are easily available are critical elements when talking about skincare for these groups of women. “African-American, Afro-Caribbean, Latina, and South Asian women have special skincare needs,” said Dr. Downie. “This is because the melanin in their skin, which gives it rich, beautiful tone, also makes the skin more vulnerable to marks and scars that can sometimes take months to disappear. It is for these reasons, among others, that women must pay special attention to their own individual and unique needs. Women with melanin-rich skin should take advantage of science-based products, such as those in the AMBI® Skincare Line, that have been carefully developed and specifically designed with their skin types in mind.”

According to Dr. Downie, these women face unique skincare challenges, including uneven skin tone due to hyperpigmentation, overly dry or oily skin, sensitive skin, and blemishes and breakouts. Dr. Downie further supports that addressing these problems requires

science-based products that are gentle, yet effective enough to cleanse, moisturize, and fade dark spots to keep skin looking even, clear, and radiant. Dr. Downie added, “The good news today is that with comprehensive, safe, and effective brands, such as the AMBI® Skincare Line, we have an opportunity to address problem areas with tailored products, and incorporate a healthy skincare regimen that includes cleansing, exfoliating, moisturizing, and protecting.”

The New AMBI® EVEN & CLEAR™ Facial Care Line

The introduction of a new line of advanced skincare products is scientifically proven to help women of African, Latin, and South Asian heritage achieve clear, even toned skin. It also includes a proprietary complex developed by AMBI® Skincare, called EvenBlend™, which combines soy extract and antioxidant vitamins C & E to help even tone while refining and softening skin. AMBI® EVEN & CLEAR™ cleanser and treatment products are

formulated with dermatologist-recommended salicylic acid, which helps to keep acne-prone skin clear.

AMBI® EVEN & CLEAR™ Foaming Cleanser — This self-foaming cleanser helps clear and prevent breakouts, as well as visibly reduces the appearance of dark marks. Formulated with EvenBlend™ and salicylic acid, this foaming cleanser is hypoallergenic and oil free.

AMBI® EVEN & CLEAR™ Exfoliating Wash — This unique cleanser, created with EvenBlend™ and salicylic acid, which helps keep skin clear, results in improvements to the appearance of dark marks that breakouts can leave behind. The AMBI® EVEN & CLEAR™ Exfoliating Wash also is specially formulated with microbeads to soften and smooth skin and improve texture.